|The Yahoo and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help advertisers get better results and help improve monetization for partners. |
When the Yahoo and Microsoft Search Alliance is implemented, both companies will continue to have differentiated consumer search experiences. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by Bing Ads) search results.
Yahoo and Microsoft will each provide customer support to different advertiser segments: Yahoo’s sales team will exclusively support high volume advertisers, SEO and SEM agencies and resellers and their clients. Microsoft will support self-service advertisers. In addition, Bing Ads will be the platform for all search campaigns.
More volume, less effort.
Search ad inventory from the Yahoo Bing Network will be combined into a new unified search marketplace, giving advertisers of all sizes access to a combined audience of 553 million unique searchers worldwide.1
Our aim is to transition to Microsoft technologies in India before the end of 2011. Timing for additional Asia markets is still to be determined.*