The Yahoo Bing Network connects your business to a high-value audience you cannot reach on other search engines.
In the U.S., the Yahoo Bing Network1 accounts for 29 percent of the online search share. With one ad buy through Bing Ads, you’re able to reach 163 million unique searchers on the Yahoo Bing Network who spend 23 percent more than the average Internet searcher, and 5.6 percent more than Google searchers in the U.S. That also means you can reach 54 million unique searchers in the U.S. who don’t use Google.2 A similar result holds true worldwide, with 489 million unique searchers on the Yahoo Bing Network, 94 million of whom do not use Google. These searchers spend 137 percent more than the average Internet searcher and 76 percent more than Google searchers worldwide.3
In addition to Yahoo and Microsoft Core Search sites, the Yahoo Bing Network represents partner sites like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network.
Advertising on the Yahoo Bing Network could mean new customers for your business. With added search ad features and insights, as well as strong support teams – the Yahoo Bing Network is a must-buy for search advertisers, so contact your account manager or support team to find out more or sign up at Bing Ads.
1. The Yahoo Bing Network includes Microsoft and Yahoo sites Worldwide; Core Search sites in
2.comScore Explicit Core Search (custom), June 2013.
3. comScore qSearch (custom), June 2013.