152 Million Unique Searchers and Growing

Yahoo Bing Network
Posted on 12/10/12

We often hear questions like “How big is the Yahoo! Bing Network?” so we created this infographic based on recent comScore data to share a few fun facts about the Yahoo! Bing Network, including:

  • The Yahoo! Bing Network represents almost 30% share of the U.S. search market
  • It includes 152 million unique searchers in the U.S. and over 45 million of them do not use Google
  • Searchers on the Yahoo! Bing Network have a Buying Power Index (B.P.I.) 7.4% more than Google searchers

Sources:

  • The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S.
  • comScore Core Search (custom), September 2012
  • comScore qSearch (custom), September 2012
Infographic, Search advertising, Yahoo Bing Network

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