Today we are pleased to introduce you to the Yahoo! Bing Network, the new official name for our combined search marketplace. It reflects the commitment of both Microsoft and Yahoo! to bring you a broad, high-value, and engaged audience that helps grow your business.
The Yahoo! Bing Network represents the highly engaged, valuable audiences that use Yahoo! Search, Bing, and our partner sites. With Bing Ads, the platform formerly known as adCenter, advertisers can tap into this audience, which is comprised of 151 million unique searchers in the U.S. who are likely to spend 24% more than the average searcher, and likely to spend 5% more than Google searchers in the U.S.*
The Yahoo! Bing Network a must-buy for search advertisers seeking new customers while meeting key performance objectives. With ongoing platform enhancements and strategic account teams, we deliver the visibility and additional insight to better connect you to our significant, distinct and high-value audience. Contact your account manager or support team to find out more and be sure to follow the Yahoo! Bing Network on Facebook and Twitter.
*Source for all statistics: comScore Core Search (custom), June 2012