Q: What is Yahoo! Bing Network?
A: Yahoo! Bing Network represents the audience that uses Yahoo! Search and Bing!, as well as partner sites.
When you purchase ads through Bing Ads, our search advertising platform, you’re reaching an active and engaged audience on the Yahoo! Bing Network1 with 153 million unique searchers in the U.S. who spend 25 percent more than the average Internet searcher, and 7.7 percent more than Google searchers. The Yahoo! Bing Network also helps you reach 47.3 million unique searchers in the U.S. who don’t use Google.2
Q: Is the Yahoo! Bing Network audience new?
A: The Yahoo! Bing Network represents the same, engaged audience you’ve always been able to reach through Bing Ads. It reflects the commitment of both Microsoft and Yahoo! to bring you a broad, high-value, and engaged audience that helps grow your business. With one ad platform, you can run search ads on two search engines and partner sites —giving you a better opportunity to easily reach your customers.
Q: What’s the difference between Bing Ads and Yahoo! Bing Network?
A: Bing Ads is the search advertising platform you’ll use to run ads on the Yahoo! Bing Network and reach its valuable and engaged audience.
Q: What are the benefits of this change to the Yahoo! Bing Network?
A: The name “Yahoo! Bing Network” will simplify the way advertisers think about the audience they’re reaching when they purchase ads on Bing Ads. This name will be used by both Yahoo! and Microsoft, giving both companies a consistent way of referencing their joint audience.
Q: Are my existing accounts and campaigns impacted by this change?
A: No. It is business as usual for your campaigns on Bing Ads, and your ads will continue to serve to the audiences you’ve targeted in the past.
Q. Will my adCenter contract need to be re-signed?
A: No, you don’t need to sign any new contracts with the change in the platform name from Microsoft Advertising adCenter to Bing Ads.
Q: How does this change benefit me?
A: The Yahoo! Bing Network represents the audience that uses Bing and Yahoo! Search and their partner sites. It is comprised of 153 million unique searchers in the U.S. who spend 25 percent more than the average Internet searcher, and 7.7 percent more than Google searchers in the U.S. Yahoo! Bing Network also helps you reach 47.3 million unique searchers in the U.S. who don’t use Google.2 By purchasing ads on Bing Ads, you’re tapping into this valuable audience.
Q: Who can I contact with questions?
A: You can contact your account manager or the support team anytime by filling out the online form, chatting live or calling. For support teams, please visit the page for your market:
U.S. | Canada | UK | France | India | Singapore | Germany | Austria | Switzerland
1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S.
2. comScore Core Search (custom), December 2012.